Licensed Financial Professional · Leadership Coach · Humanitarian · Entrepreneur · Philanthropist · Mother
La Sonya Conley is the founder of B.I.G. Financial, proudly affiliated with Hegemon Group International (HGI). With an unwavering passion for Financial Education. Ms. Conley was born and raised in The Peach State of Atlanta, Georgia. La Sonya has always been an over achiever, since her early years in grade school; always striving for excellence in every endeavor. La Sonya has a driven passion for educating and empowering individuals and communities across the United States and globally on the principles and concept of Money. Exposing individuals to, how money works, grows and multiplies is life changing for all; once learned and applied to daily living. La Sonya has built a career rooted in financial education, business, leadership, unity through community and the pursuit of empowering families with lasting financial freedom, through financial literacy and proper planning.
Her vision is clear: to Educate, expose, insight, and ignite families in the community and across the globe through financial education, leadership, financial stability, business owner development, wealth building, tools, wealth preservation and conservation tools. La Sonya believes that when common people truly understand the rules of money, how it works, grows, and multiplies entire communities are transformed.
Specializing in financial education, business ownership, leadership, unity through community and the ability to provide individuals an extremely promising career path in the financial services industry. Having proper education about the value of Life insurance, proper financial planning and retirement solutions provide financial structure in communities that have been underserved and under privileged for many years. La Sonya provides a comprehensive education on a plethora of core financial principles and products used in creating life protection and final security. Having knowledge of how to apply these concepts, with access to the proper products empowers communities for years to come. These products include term life insurance with living benefits, whole life insurance, indexed universal life (IUL) policies, and annuities. Her approach is rooted in compassion, integrity, and compliance. Ensuring communities receive clear, honest guidance tailored to Bolstering lives globally.
“Building a solid financial future depends on how well you comprehend the principles of money and how one is able to apply that knowledge to become financially free.”
— La Sonya P. Conley
La Sonya's mission is to make financial education and confidence accessible to every household... helping families secure their futures, achieve their dreams, and build legacies that last for generations.
Understanding how money works, grows, and multiplies is not a privilege, it is a right! La Sonya is committed to bringing financial literacy to every household regardless of their social economic background. No family left behind from youth to adults.
Young people who comprehend the power of a dollar will ultimately reshape their family's financial trajectory. La Sonya has a deep passion for providing financial education to youth and young adults across the world.
Wealth is amassed through life, yet most have no knowledge of how to preserve and pass it to future generations. Proper estate planning is crucial — and La Sonya makes it her mission to educate every community on its importance.
Educating people globally on the importance of securing life insurance coverage with Living benefits, while they are young, healthy, and the coverage is affordable. This is one of La Sonya's most urgent callings for communities worldwide.
Building a solid financial future depends on how well you comprehend the principles of money and how one is able to apply that knowledge. This education empowers communities to grow, sustain, and soar.
Exposing the need for proper estate planning is vital in every community. Without this powerful knowledge, the financial growth of future generations is stunted. La Sonya ensures her clients understand how to protect and pass on what they build over a lifetime of diligence.
“Young people who comprehend the power of a dollar will ultimately reshape their family’s financial trajectory.”
— La Sonya P. Conley
Beyond financial services, La Sonya is a dynamic entrepreneur whose diverse business ventures reflect her deep understanding of wealth building combining financial educational, leadership strategy, bolstering unity in community, business ownership, and hospitality to inspire others to pursue financial independence and legacy creation.
Affiliated with Hegemon Group International (HGI)
La Sonya's flagship financial services firm is empowering communities across the U.S. and Globally with financial education, leadership, unity through community, life insurance, retirement solutions, and proper estate planning. These services provide communities the tools to preserve the legacy that most have worked so diligently to acquire. Informing individuals and families of the importance of Will and Trust documents to avoid Probate court., is the ultimate decision maker in the family's ability to preserve their legacy, without liquidation of their assets.
Automotive Entrepreneurship
A testament to La Sonya's belief in diversified wealth building .Owning and operating a car dealership demonstrates the power of business ownership as a vehicle for financial independence. Having the opportunity to offer premium transportation to persons with less than perfect credit, allows a second chance to people in the community when they need it most.
Hospitality & Real Estate
Serving people is always a pleasure when you can feel the joy flowing from their souls. La Sonya's Bed & Breakfast reflects her understanding of real estate and the power of Ownership. Accommodating people and showing them true hospitality is a heart warming experience for you and your guest. This skill set affords you to be of service to strangers in your home that you would have never met. other wise. Wealth building is not solely about financial gain, wealth is also love and fullness of joy that you get from helping others. Bolstering relationships, creating income, cultivating memorable experiences, and building community with legacy simultaneously.
Serving clients throughout the U.S. and globally with the same commitment to excellence and care.
Proudly affiliated with Hegemon Group International (HGI)
"La Sonya's life's mission is to be a catalyst for transformation through financial education. Empowering individuals and families to take control of their financial destinies, live with intention, and bring their dreams to life through education, purpose, and truth."
— La Sonya P. Conley
To create a world where individuals and families are empowered to live with clarity, confidence, and purpose through financial education and strategic guidance. As a licensed Financial Professional serving Georgia, Alabama, Florida, Texas, New York, and Las Vegas, the vision is to bridge the gap between financial uncertainty and financial freedom by providing education-first solutions rooted in truth, transparency, and integrity.
Driven by purpose and desire to eliminate barriers, La Sonya's vision is built on the belief that financial education experiences and genuine connections have the power to transform communities, one life at a time. By inspiring people through education and leadership to see beyond their current circumstances and embrace a greater vision for their future. Every interaction becomes an opportunity to cultivate understanding, confidence, and empowerment. Through personalized and community based education, individuals gain the knowledge to understand how money truly works, how it grows, and multiplies. Money can be used as a tool to build financial freedom, break generational poverty, build wealth and lasting security for future generations.
Lasonya's mission extends beyond numbers and policies; it is about helping people align their financial education to create sustainability in their household explore achieving goals with their life's purpose. By leading with compassion, honesty, and a deep commitment to ethical practices, the goal is to create a culture of growth, trust and financial security for communities where people feel seen, heard, and supported every step of the way. Each plan, conversation, and strategy is designed to not only protect what matters most but also to inspire a renewed sense of possibility and vision for families today and for the future.
Ultimately, this vision is to be a catalyst for transformation. Empowering individuals and families to take control of their financial destinies, live with intention, and bring their dreams to life through education, purpose, and truth and action. La Sonya believes informed individuals are empowered and elevated through knowledge and factual information.
Every consultation includes a complimentary Financial Needs Analysis. A personalized roadmap designed to simplify complex financial choices and create a clear path to long-term stability and generational wealth.